Key points: Healthcare organizations have been resistant to the adoption of AI-backed digital technology. However, AI-driven customer issue resolution is increasingly becoming highly sought and desirable. The healthcare industry needs to think about different approaches to communication.
The US healthcare industry encountered challenging circumstances in the past year, including persistent high inflation rates, shortages in labor, and the repercussions of COVID-19. Nevertheless, the healthcare sector has demonstrated adaptability. We can expect increased improvement efforts to help the industry address its challenges in the coming years.
Healthcare operations have been slow to change and transform, but are showing signs of catching up. Unlike banking and financial services, healthcare organizations have been resistant to adopt AI-backed digital technology until now.
“On the provider side, organizations are seeking differentiation by offering hyper-personalized patient outreach. Their top goal is to create engagement that is more meaningful and impactful to each individual patient regarding their respective health issues and care plan.”
Ways that unique AI-based customer issue resolution are showing up and are seen in many different facets. Things like natural language processing (NLP) and speech recognition can handle complexities in medical records, contracts, documents, and policies.
(source: https://www.cio.com/article/1293399/generative-ai-will-profoundly-change-healthcare-operations.html)
“Powered by adoption of technology, healthcare services and technology (HST) businesses, particularly those that offer measurable near-term improvements for their customers, will continue to grow, as will pharmacy services players, especially those with a focus on specialty pharmacy.”
The integration of AI into clinical decision-making and advanced analytics will be a primary focus to enhance unique patient outcomes. But whatever progress AI is making in interacting with patients and health information in a unique way, focusing on patient privacy and ethical data management practices need to be critically prioritized. The key is to work hand in hand with AI to cultivate a unique partnership between patients and healthcare providers.
Patients have expectations that are often influenced by industries outside of healthcare. They want instant access to their health information and online tools for managing their health and appointments. Ongoing engagement, tracking, and monitoring is the foundation for addressing unique health outcomes.
(source: https://journal.ahima.org/page/optimism-high-as-data-drives-better-healthcare)
As is often the case, communication is the key to bringing AI functionalities into healthcare. With thoughtful communication and strategies, we might see AI tackle some areas that healthcare has yet to break into fully. The healthcare industry needs to think about different approaches to communication, including email, text, app, social media, web, and search engine optimization (SEO) by using tools like video, infographics, and even entertainment.
At Primeau, we do our best to provide excellent service and innovative solutions to help improve healthcare. For more information on how PCG can assist you or answer any healthcare AI questions please visit our website. www.primeauconsultinggroup.com.
Resources:
https://www.cio.com/article/1293399/generative-ai-will-profoundly-change-healthcare-operations.html
https://journal.ahima.org/page/optimism-high-as-data-drives-better-healthcare
